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{"id":672,"date":"2022-04-01T14:50:14","date_gmt":"2022-04-01T17:50:14","guid":{"rendered":"https:\/\/bpartners.com.br\/?p=672"},"modified":"2022-04-01T14:50:14","modified_gmt":"2022-04-01T17:50:14","slug":"marcas-e-criadores-de-conteudo-redes-sociais-inclusao-pcds","status":"publish","type":"post","link":"https:\/\/bp.vitriofactory.com.br\/blog\/marcas-e-criadores-de-conteudo-redes-sociais-inclusao-pcds\/","title":{"rendered":"Marcas e criadores de conte\u00fado: o seu trabalho nas redes sociais \u00e9 inclusivo para PCDs?"},"content":{"rendered":"Voc\u00ea j\u00e1 deve ter visto alguns criadores de conte\u00fado<\/strong><\/a> legendando seus v\u00eddeos no feed do Instagram, e o motivo \u00e9 simples. Al\u00e9m de atrair mais visualiza\u00e7\u00f5es, os seguidores com defici\u00eancia auditiva, por exemplo, conseguem entender a mensagem atrav\u00e9s das legendas. A publicidade<\/strong> e marcas<\/strong> precisam come\u00e7ar a pensar nisso.<\/p>\nNo Brasil, estimasse que h\u00e1 45 milh\u00f5es de PCDs<\/strong>. Mesmo com esse \u00edndice, a discuss\u00e3o sobre acessibilidade na internet tomou grandes propor\u00e7\u00f5es h\u00e1 pouco tempo, j\u00e1 que a Lei Brasileira da Inclus\u00e3o (Lei 13.146 art. 63) entrou em vigor em janeiro de 2016. E o caminho ainda \u00e9 longo: um estudo divulgado em 2020 pelo Movimento Web para Todos<\/strong><\/a>, em parceria com a empresa BigData Corp, revelou que 83% dos sites falharam nos testes de acessibilidade para pessoas com defici\u00eancia.<\/p>\nCom esses dados, precisamos questionar: o trabalho da sua marca nas redes sociais \u00e9 inclusivo para PCDs? <\/strong>Se voc\u00ea ainda n\u00e3o pensou sobre, est\u00e1 um pouco atrasado na discuss\u00e3o \u2013 no Instagram, al\u00e9m dos stories legendados, os v\u00eddeos do feed tamb\u00e9m possuem legenda autom\u00e1tica, e muitos criadores de conte\u00fado utilizam no fim da legenda a descri\u00e7\u00e3o da publica\u00e7\u00e3o com a hashtag #ParaTodosVerem.\u00a0<\/em><\/p>\n\n\n
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